Why Do Viral Products Go Viral? The Psychology Behind the Trend
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The Psychology Behind Viral Products
At Zoniva, we specialise in finding products that spread like wildfire—but why do some products go viral while others don’t? It all comes down to psychology.
Emotional Triggers
People share what makes them feel something—whether it’s excitement, amusement, or pure curiosity. Viral products often trigger instant emotions and a desire to share.
Social Proof & FOMO
Seeing influencers or friends use a product activates social proof. Add a little FOMO (Fear of Missing Out) and suddenly everyone wants it.
What Makes a Product ‘Zoniva-Approved’?
It’s not just hype—we choose products that not only look cool but solve real problems, bring joy, or add convenience. Viral should mean valuable.